Well it turns out New Jersey isn’t the wretched hive of scum and villainy that everyone makes it out to be. What event could possibly have instigated such an unexpected turnaround? Why the second-ever screening of Scott Pilgrim vs. The World!
This flick has one of the all-time greatest setups I've ever seen: The 8-bit Universal logo with MIDI soundtrack, followed by the Zelda sound clips and HUD descriptions of all the characters as we meet them is not only the geekiest way possible to introduce the main players, but perfectly effective in settling you into the ADD-addled world that Edgar has created here. You just know you’re in for an awesome ride.
Getting the obvious out of the way first, Michael Cera stars as Michael Cera playing Michael Cera… but going under the pseudonym “Scott Pilgrim”. Cera’s shtick got old just about when he started driving around New York City and miraculously finding parking spots right in front of uber-popular clubs with Catharine Keener’s daughter from 40-Year-Old Virgin. However, in this case, Edgar Wright’s editing and shooting style is just so hyperactive and clearly the centerpiece of the flick, that Cera’s typical awkward bumbling delivery doesn’t even get a second to breathe. Congratulations Mr. Cera, you may have just gotten your second wind.
Having said that, I’m sure there are plenty of readers out there thinking “I’m sorry, but I just can’t stand that dude and seeing another flick with him as the lead sounds about as appealing as experiencing “One Guy, One Cup” again.” (shudder) Well I’m happy to report that literally every other actor in this flick steals the spotlight from the moment they’re on screen. Ellen Wong is just plain adorable as Knives Chau, Chris Evans makes us forget Fantastic Four as Hollywood badass Lucas Lee, Anna Kendrick picks what has to be one of the best follow-ups to an Oscar nom as Stacey Pilgrim and Alison Pill is straight up wryly hilarious as the Sex Bob-Omb drummer Kim Pine.
Out of this cavalcade of scenery-chewers, there are two that deserve special mention. First, Brandon Routh just KILLS as the vegan evil ex Todd Ingram. While the characterization and dialogue for this psychic-powered douchebag is the driving force behind his awesomeness, casting Routh was just an outstanding choice. Much like his cameo in Zach and Miri Make a Porno, this unabashedly plays off our preconceptions of him as a straight-laced nice guy to brilliant effect.
But the true star of the flick is Kieran Culkin as Scott’s gay room/bed-mate Wallace. His delivery, coupled with the sight gags that Edgar executes, are the non-action highlights of the movie. I really don’t want to spoil anything, so I won’t go into much detail. Just keep an eye out for a scene where Knives shows up at Scott & Wallace’s place, and Wallace helps Scott escape in he most obtuse way possible.
So, the casting for this flick was top-notch… but that’s not the reason any self-respecting movie buff would be interested in Scott Pilgrim. We were there to see Edgar Wright follow-up his kick ass one-two punch of Shawn of the Dead and Hot Fuzz. And good science does he kill it in every way imaginable. What Shawn was to horror and Fuzz was to buddy cop/action, Scott Pilgrim is to comics and video games. Given the already hyperactive nature of those two mediums, Wright righteously took his already frenetic style and shot it will 10 hits of adrenaline straight in the face.
The 7½ fight scenes are all utterly unique with a gleeful disregard or any semblance of realism or physical logic. While the effects were still a little rough, most were much closer to completion as compared to the previous reviewers’ impressions (no visible green screens, just some wires to be taken out and some effects to be polished). They are packed to the brim with comic-based conventions, over-the-top sound effects and Nintendo weaponry (at one point Scott’s other half, Ramona, wields a massive sledgehammer along with the requisite Donkey Kong sound effects). It’s difficult to put into words how truly inimitable the style of these fights are, as well as the movie as a whole.
The closest movie that I could compare it to would be the infamous Speed Racer. Now before all of you haters cry blasphemy, hear me out: While the movie certainly had its detractors (and I honestly can’t blame them, despite completely disagreeing with them), the one thing everyone can admit is that the Wachowskis executed an unequivocally original vision. Even if you thought that vision was utter garbage and fundamentally flawed, they wanted a living cartoon and they executed it perfectly.
Edgar Wright has done the same, but with that sharp wit and geek-edge that Wright’s previous collaborations have been known for. I have no doubt that this is exactly the crazy ride that Wright set out to make, and if that doesn’t make you giddy with excitement, check your damn pulse.
Scott Pilgrim vs. The World is the second coming of the nerd Christ. Be prepared.
Thursday, February 25, 2010
Thursday, May 7, 2009
Bert and Ernie on a Boat - Lonely Island - Sesame Street Parody
Lonely Island is the Pop/Hip-Hop/Rap equivalent of Tenacious D. And to that end, they're just as hilarious as that sounds. But THIS mash-up is beyond phenomenal.
SESAME STREET SON!
SESAME STREET SON!
Sunday, April 26, 2009
I, Slacker
Ooph, I'm really slacking with the lack of blog posts here. I'll try to manage my time better so I can actually.... ya know, write something. But in the meantime, here's an epically hilarious video of Carl from ATHF that I was recently reminded of.
Tuesday, March 31, 2009
Colbert (the God) NAILS me
(figuratively speaking)
Of course just days after I finally start up my own blog, Colbert completely sweeps the leg out from under me
Colbert 1000000 - Everyone else 0
Of course just days after I finally start up my own blog, Colbert completely sweeps the leg out from under me
Colbert 1000000 - Everyone else 0
Saturday, March 28, 2009
What’s My Age Again? - The Social Media Generation
After a recent post on the Zeta blog spoke to the wide sweeping assertions some major news publications and traditional media channels have been making about the rising popularity of online networking channels, it got me to start thinking about my personal role in that rise.
I came to Zeta straight out of college because I was fascinated by the idea of an integrated online marketing agency; all of these seemingly independent fields of online marketing combined into something greater than the sum of its parts. “Cool” was probably the most apposite descriptive term that I would apply to my mindset at the time. However, before my initial interview I was under the impression that I might not have full technical expertise. While in some cases this turned out to be true, I was taken aback by some of the experiential questions being asked of me.
“Do you know what Social Media is?”
“What kind of social media channels are you involved in? With what frequency?”
“Is this something you have a personal interest in?”
These are the kinds of questions that a modern marketing student lives to hear. Not just because it’s a hot field with constantly evolving consumer impact, but because it’s something that simply comes second nature to my generation. These are tools that we grew up with, shifted from channel to channel, debated amongst friends, or even had direct impacts in the dissemination and population of such channels. If there is any doubt where the current generation’s technical expertise lies, let me offer this as an illustration:
As most are aware, Thefacebook started solely as a service for college students in 2004. I would argue that the exclusivity of the service directly contributed to its overall population: it was a label of superiority over our younger, “less mature” high school counterparts who didn’t have the benefit of the required “.edu” email address. As a tool for communication and coordination among college students, it was second to none. It was our own little secret society, the details of which were agonized over beyond rational thought (the “The” removal was a nearly apocalyptic brand decision within our collective consciousness).
We toiled away at every new app and minor aesthetic change, weeding out the weak links with startling swiftness. We pressed on by testing new features and expanding networks by inviting the lowly pawns to join our digital kingdom. Of course, as all things must, it evolved and expanded into the all encompassing networking behemoth it is today, and we went right ahead evolving with it.
As I reflect back, these actions defined a clear path for me and the marketers of my generation: we are defined by our technology, and our technology is social media. As evidenced time and time again, our primary methods of personal communication and expression occur within the social media space. Having grown along with these channels, we have an intimate knowledge and, more importantly, passion for them. Being able to understand and execute initiatives for the long run is going to be integral for modern marketing. And just as luck would have it, we happen to be in the prime position as Social Media experts, with years of intimate experience that will assiduously and ardently make that happen.
Now if only I could get reimbursed for all that pro-bono work I did for four years…
I came to Zeta straight out of college because I was fascinated by the idea of an integrated online marketing agency; all of these seemingly independent fields of online marketing combined into something greater than the sum of its parts. “Cool” was probably the most apposite descriptive term that I would apply to my mindset at the time. However, before my initial interview I was under the impression that I might not have full technical expertise. While in some cases this turned out to be true, I was taken aback by some of the experiential questions being asked of me.
“Do you know what Social Media is?”
“What kind of social media channels are you involved in? With what frequency?”
“Is this something you have a personal interest in?”
These are the kinds of questions that a modern marketing student lives to hear. Not just because it’s a hot field with constantly evolving consumer impact, but because it’s something that simply comes second nature to my generation. These are tools that we grew up with, shifted from channel to channel, debated amongst friends, or even had direct impacts in the dissemination and population of such channels. If there is any doubt where the current generation’s technical expertise lies, let me offer this as an illustration:
As most are aware, Thefacebook started solely as a service for college students in 2004. I would argue that the exclusivity of the service directly contributed to its overall population: it was a label of superiority over our younger, “less mature” high school counterparts who didn’t have the benefit of the required “.edu” email address. As a tool for communication and coordination among college students, it was second to none. It was our own little secret society, the details of which were agonized over beyond rational thought (the “The” removal was a nearly apocalyptic brand decision within our collective consciousness).
We toiled away at every new app and minor aesthetic change, weeding out the weak links with startling swiftness. We pressed on by testing new features and expanding networks by inviting the lowly pawns to join our digital kingdom. Of course, as all things must, it evolved and expanded into the all encompassing networking behemoth it is today, and we went right ahead evolving with it.
As I reflect back, these actions defined a clear path for me and the marketers of my generation: we are defined by our technology, and our technology is social media. As evidenced time and time again, our primary methods of personal communication and expression occur within the social media space. Having grown along with these channels, we have an intimate knowledge and, more importantly, passion for them. Being able to understand and execute initiatives for the long run is going to be integral for modern marketing. And just as luck would have it, we happen to be in the prime position as Social Media experts, with years of intimate experience that will assiduously and ardently make that happen.
Now if only I could get reimbursed for all that pro-bono work I did for four years…
Friday, March 27, 2009
Set it Off
So I decided to start up my own blog for S&G (see blog name).
Hopefully I'll have some legitimately interesting, funny or even just plain sensible posts in the future. For now, here's a short clip of the funniest thing Will Ferrel has ever done.
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