Lonely Island is the Pop/Hip-Hop/Rap equivalent of Tenacious D. And to that end, they're just as hilarious as that sounds. But THIS mash-up is beyond phenomenal.
SESAME STREET SON!
Thursday, May 7, 2009
Sunday, April 26, 2009
I, Slacker
Ooph, I'm really slacking with the lack of blog posts here. I'll try to manage my time better so I can actually.... ya know, write something. But in the meantime, here's an epically hilarious video of Carl from ATHF that I was recently reminded of.
Tuesday, March 31, 2009
Colbert (the God) NAILS me
(figuratively speaking)
Of course just days after I finally start up my own blog, Colbert completely sweeps the leg out from under me
Colbert 1000000 - Everyone else 0
Of course just days after I finally start up my own blog, Colbert completely sweeps the leg out from under me
Colbert 1000000 - Everyone else 0
Saturday, March 28, 2009
What’s My Age Again? - The Social Media Generation
After a recent post on the Zeta blog spoke to the wide sweeping assertions some major news publications and traditional media channels have been making about the rising popularity of online networking channels, it got me to start thinking about my personal role in that rise.
I came to Zeta straight out of college because I was fascinated by the idea of an integrated online marketing agency; all of these seemingly independent fields of online marketing combined into something greater than the sum of its parts. “Cool” was probably the most apposite descriptive term that I would apply to my mindset at the time. However, before my initial interview I was under the impression that I might not have full technical expertise. While in some cases this turned out to be true, I was taken aback by some of the experiential questions being asked of me.
“Do you know what Social Media is?”
“What kind of social media channels are you involved in? With what frequency?”
“Is this something you have a personal interest in?”
These are the kinds of questions that a modern marketing student lives to hear. Not just because it’s a hot field with constantly evolving consumer impact, but because it’s something that simply comes second nature to my generation. These are tools that we grew up with, shifted from channel to channel, debated amongst friends, or even had direct impacts in the dissemination and population of such channels. If there is any doubt where the current generation’s technical expertise lies, let me offer this as an illustration:
As most are aware, Thefacebook started solely as a service for college students in 2004. I would argue that the exclusivity of the service directly contributed to its overall population: it was a label of superiority over our younger, “less mature” high school counterparts who didn’t have the benefit of the required “.edu” email address. As a tool for communication and coordination among college students, it was second to none. It was our own little secret society, the details of which were agonized over beyond rational thought (the “The” removal was a nearly apocalyptic brand decision within our collective consciousness).
We toiled away at every new app and minor aesthetic change, weeding out the weak links with startling swiftness. We pressed on by testing new features and expanding networks by inviting the lowly pawns to join our digital kingdom. Of course, as all things must, it evolved and expanded into the all encompassing networking behemoth it is today, and we went right ahead evolving with it.
As I reflect back, these actions defined a clear path for me and the marketers of my generation: we are defined by our technology, and our technology is social media. As evidenced time and time again, our primary methods of personal communication and expression occur within the social media space. Having grown along with these channels, we have an intimate knowledge and, more importantly, passion for them. Being able to understand and execute initiatives for the long run is going to be integral for modern marketing. And just as luck would have it, we happen to be in the prime position as Social Media experts, with years of intimate experience that will assiduously and ardently make that happen.
Now if only I could get reimbursed for all that pro-bono work I did for four years…
I came to Zeta straight out of college because I was fascinated by the idea of an integrated online marketing agency; all of these seemingly independent fields of online marketing combined into something greater than the sum of its parts. “Cool” was probably the most apposite descriptive term that I would apply to my mindset at the time. However, before my initial interview I was under the impression that I might not have full technical expertise. While in some cases this turned out to be true, I was taken aback by some of the experiential questions being asked of me.
“Do you know what Social Media is?”
“What kind of social media channels are you involved in? With what frequency?”
“Is this something you have a personal interest in?”
These are the kinds of questions that a modern marketing student lives to hear. Not just because it’s a hot field with constantly evolving consumer impact, but because it’s something that simply comes second nature to my generation. These are tools that we grew up with, shifted from channel to channel, debated amongst friends, or even had direct impacts in the dissemination and population of such channels. If there is any doubt where the current generation’s technical expertise lies, let me offer this as an illustration:
As most are aware, Thefacebook started solely as a service for college students in 2004. I would argue that the exclusivity of the service directly contributed to its overall population: it was a label of superiority over our younger, “less mature” high school counterparts who didn’t have the benefit of the required “.edu” email address. As a tool for communication and coordination among college students, it was second to none. It was our own little secret society, the details of which were agonized over beyond rational thought (the “The” removal was a nearly apocalyptic brand decision within our collective consciousness).
We toiled away at every new app and minor aesthetic change, weeding out the weak links with startling swiftness. We pressed on by testing new features and expanding networks by inviting the lowly pawns to join our digital kingdom. Of course, as all things must, it evolved and expanded into the all encompassing networking behemoth it is today, and we went right ahead evolving with it.
As I reflect back, these actions defined a clear path for me and the marketers of my generation: we are defined by our technology, and our technology is social media. As evidenced time and time again, our primary methods of personal communication and expression occur within the social media space. Having grown along with these channels, we have an intimate knowledge and, more importantly, passion for them. Being able to understand and execute initiatives for the long run is going to be integral for modern marketing. And just as luck would have it, we happen to be in the prime position as Social Media experts, with years of intimate experience that will assiduously and ardently make that happen.
Now if only I could get reimbursed for all that pro-bono work I did for four years…
Friday, March 27, 2009
Set it Off
So I decided to start up my own blog for S&G (see blog name).
Hopefully I'll have some legitimately interesting, funny or even just plain sensible posts in the future. For now, here's a short clip of the funniest thing Will Ferrel has ever done.
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